Sunday, 28 January 2018

A Cheese is a Cheese by Any Other Name?


Strange news from the cosmopolitan city of Amsterdam, where a court has reportedly upheld the closure of a shop owned by the Amsterdam Cheese Company for using too much English (https://www.theguardian.com/world/2018/jan/26/dutch-cheese-heads-told-to-close-amsterdam-shop). The company (motto 'Say cheese to life') is accused of catering more for tourists than locals in their Damrak locality. The owners (self-identifying 'kaas-koppen') claim that, as English is the 2nd language of around 70% of the Dutch, it is simply more convenient to use this language in their labelling. 

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