Anna Middleton, a genetic counsellor, is enlisting the help of an advertiser to help explain terminology in genetics to the people she has to deal with (www.theguardian.com/science/2016/mar/13/cant-figure-out-genetics-heres-a-handy-guide-). Apparently, many of the people questioned thought that genomics was something to do with gnomes! They also believed, a la CSI, that DNA was something only left at crime scenes. It was recognised, however, that genes could run in families. It does seem important to get the language understood if you want to advise people about their options in this area.
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