Shambo- Fame but the Final Insult?

Although it is corrected on the online version (http://www.guardian.co.uk/media/2007/dec/27/television.pressandpublishing), the newspaper article changed the sex of the bullock Shambo to that of a 'sacred cow'. Shambo was, of course, found to have signs of suffering from bovine TB and was taken from his West Wales Hindu shrine for slaughter. The point the article was really trying to make was that he/she was the UK animal media obsession of 2007, generating 159 stories and edging out the non-existent Cornish Great white shark that resulted in 'only' 131!