Sunday, 24 November 2024

Another Fine Pledge Goes In the KFC Bucket

Newly-developed, fast-growing breeds of chickens are plagued by poor animal welfare. In the UK, the Kentucky Fried Chicken (KFC) franchise consequently 'pledged' to stop using such 'Frankenchickens', by 2026. Predictably, KFC is now dropping this pledge, claiming that the UK poultry industry can't supply sufficient higher welfare birds (https://www.theguardian.com/food/2024/nov/23/kfc-drops-pledge-to-stop-using-frankenchickens-in-the-uk). This seems 'par for the course'. Large companies often make big claims about their 'green/animal welfare intentions'. They then quietly renege on the 'deal', hoping customers quickly forget the initial 'pledge'. Such 'greenwash' often seems to works 'a treat'. The UK's poultry industry is, however, massive. It would be remarkable, if a supplier couldn't be actioned to supply breeds of birds growing at a more normal rate. They would, however, cost a bit more, as they take longer to mature. Animal welfare seems a low priority for KFC. Is US chlorinated chicken likely to be next on its UK menu?

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