This blog may help people explore some of the 'hidden' issues involved in certain media treatments of environmental and scientific issues. Using personal digital images, it's also intended to emphasise seasonal (and other) changes in natural history of the Swansea (South Wales) area. The material should help participants in field-based modules and people generally interested in the natural world. The views are wholly those of the author.
Sunday, 24 November 2024
Another Fine Pledge Goes In the KFC Bucket
Newly-developed, fast-growing breeds of chickens are plagued by poor animal welfare. In the UK, the Kentucky Fried Chicken (KFC) franchise consequently 'pledged' to stop using such 'Frankenchickens', by 2026. Predictably, KFC is now dropping this pledge, claiming that the UK poultry industry can't supply sufficient higher welfare birds (https://www.theguardian.com/food/2024/nov/23/kfc-drops-pledge-to-stop-using-frankenchickens-in-the-uk). This seems 'par for the course'. Large companies often make big claims about their 'green/animal welfare intentions'. They then quietly renege on the 'deal', hoping customers quickly forget the initial 'pledge'. Such 'greenwash' often seems to works 'a treat'. The UK's poultry industry is, however, massive. It would be remarkable, if a supplier couldn't be actioned to supply breeds of birds growing at a more normal rate. They would, however, cost a bit more, as they take longer to mature. Animal welfare seems a low priority for KFC. Is US chlorinated chicken likely to be next on its UK menu?
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