There are lots of angry folk complaining that the makers of Nutella spread have 'sneaked in' changes to the formula (https://www.theguardian.com/business/2017/nov/07/choc-horror-fans-outraged-by-nutellas-secret-recipe-change). The company have reportedly basically increased the sugar content from 55.9% to 56.3% and the fat content (by the addition of skimmed milk powder) from 7.5% to 8.7%, whilst reducing actual hazelnut content. People don't like such changes but the changes are hardly converting a superfood into a health hazard (the sugar content of both versions is 'off the scale'). Given the incidence of obesity and type 2 diabetes, one might have thought the pressure was to reduce sugar content!
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