Monday, 23 April 2007

Conservation Conversations 17

Kill Knut!
An update on Conservation Conversations 1 concerning Knut the runty Polar bear cub abandoned by his mother in Berlin Zoo.
It was reported on 20th April 2007 ( http://environment.guardian.co.uk/conservation/story/0,,2061373,00.html) that the extraordinarily popular bear now has credit cards and soft toys that carry his name, has had a pop song written about him (as has my son, Vincent) and has boosted the share price of the zoo. In deed, the Knut brand has been registered as a trademark. He has now had the ultimate celebrity accolade, a death threat, resulting in the employment of extra security guards and crowd controllers to ensure that his public does not get too close. One might want to ask "What's in this for the animal?"

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