Wednesday, 10 September 2025

'Slopaganda' and Science?

 


Folk have been concerned about the probability of high-quality and convincing Artificial Intelligence (AI)-generated fake clips, being used to alter people's voting intentions. It seems, however, that clips neither need to be high quality nor convincing to be effective. Marcus Beard has coined the term 'AI-slopaganda'  referring  to "low-effort, inflammatory, part satire and part commentary". Such clips, in spite of their crudity, can (and do) generate millions of 'hits', financially rewarding their creators. They have become a kind of cottage industry (https://www.theguardian.com/commentisfree/2025/sep/09/angela-rayner-ai-slopaganda-politics-technology-deepfakes). There is, of course, every likelihood that  AI-slopaganda will also be used, by vested interests, to undermine any area of 'inconvenient' science. Something we will have to increasingly look out for?

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