Brain-jacking?

There is reportedly a technique termed 'neuro-marketing' that aims to take over the brains of children and other susceptible groups, twisting their preferences, in attempts to sell them junk foods (https://www.theguardian.com/society/2018/may/25/food-firms-may-face-litigation-over-neuromarketing-to-hijack-brains). A consequence, is that some sections of the medical profession, who are seriously concerned about the effects of obesity, are considering bringing court cases against the perpetrators on the grounds that they are causing wilful damage to their clients.