Faking to Conserve?

In an interesting variant, there is a report that scientists hope to flood the illegal market with a fake rhino horn made from compacted horse hair (https://www.theguardian.com/environment/2019/nov/08/scientists-plan-to-flood-black-market-with-fake-rhino-horn-to-reduce-poaching). The product is said to be convincing, even when viewed under a microscope and it is actually made from the same material (keratin) as the real horn that is used in Chinese medicine. The hope is that the introduction of faux rhinoceros horn will, by substantially driving down the price, make poaching much less rewarding. It would, of course, also be useful to confirm that rhinoceros horn has no medical benefits.