Planting the Idea of Food

There is no doubt that it makes more sense, environmentally, to make an increased proportion of our diet plant- based (each stage in the flow of energy in food systems, results in a loss due to the generation of heat). Having said all that, it is clear that food producers are always attempting to give us a reason to eat their products. So I can't help but agree with some of Joanna Blythman's comments on Veganuary (https://www.theguardian.com/commentisfree/2020/jan/22/veganuary-animal-foods-plant-vegan). It is certainly not the case that plant foods are uniformly good (monocultures and residue pesticides can be problems) and all animal foods bad (grazers are needed in many cases to maintain grassland habitats). Like Blythman, I do worry that in the rush to produce vegan burgers, sausage rolls and steak bakes, the consumer is often unaware of the nature of the ingredients going into their generation. It sometimes looks more like chemistry than healthy food production,