How 'Greenwashed' Is My Salmon?

The UK's Department for Environment, Food and Rural Affairs (DEFRA) will allow the current label 'Scottish farmed salmon' to drop its central word. Producers of what will be termed 'Scottish salmon' argue that purchasers 'know' wild salmon can no longer be found in supermarkets. Animal welfare groups regard the move as a blatant example of 'greenwashing'. Farmed salmon are crowded, often plagued by sea lice as well as being subjected to repeated chemical treatments. Fish diet can also be somewhat dubious ((https://www.theguardian.com/world/article/2024/may/07/scottish-salmon-industry-challenged-move-drop-farmed-labels). The disengenuous claim that purchasers 'know' all this is very debatable. There's a lot of ignorance about food production out there. For example, many children, when questioned, opined that traditional cow's milk was produced by a machine at the back of their local supermarket. DEFRA currently seems to be failing on all fronts. It neither protects the animals nor the consumers!