Friday, 6 December 2024

A Master Class in Greenwashing?

Coca Cola is a brand producing much of the planet's plastic pollution. Its 'pledges' however, have very short lives. In 2022, the company promised that, by 2030, 25% of its drinks would come in refillable or returnable glass or plastic containers. These refillable contains could be taken to special Coca cola 'fountains'. Coca cola appear to have quietly dropped this 'pledge'. They now 'aim' to use 35-40% recycled material in their 'primary packaging'. Apparently, 30-35% of this will be recycled plastic (https://www.theguardian.com/environment/2024/dec/03/coca-cola-accused-dropping-reusable-packaging-target). Coca cola's 'aims' and 'pledges' appear to be infinitely 'moveable feasts'. Some folk regard their statement as 'a master class in greenwashing'. It's uncertain, however, if anyone currently takes them seriously?
-

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Sandwich Island Saga 41. Overview

At the end of my first return to the Hawaiian Islands for some 30 years, a recap seems appropriate.  The islands are American without quite ...

  • Stepping On the Gas?
      It should hardly be called a study. A  Which comparison looked at levels of nitrogen dioxide and small particulates (PM 2.5s) in 5  Londo...
  • Gridlock in European Cities
      Europe has a city congestion problem. In 2023, London was the most gridlocked location, closely followed by Paris and Dublin. In that year...
  • Charging Electric Vehicles (For Road Use)
    It's necessary, where possible, to replace diesel and petrol-fueled vehicles by electrical equivalents. Electric vehicles (EVs) don...