This blog may help people explore some of the 'hidden' issues involved in certain media treatments of environmental and scientific issues. Using personal digital images, it's also intended to emphasise seasonal (and other) changes in natural history of the Swansea (South Wales) area. The material should help participants in field-based modules and people generally interested in the natural world. The views are wholly those of the author.
Friday, 6 December 2024
A Master Class in Greenwashing?
Coca Cola is a brand producing much of the planet's plastic pollution. Its 'pledges' however, have very short lives. In 2022, the company promised that, by 2030, 25% of its drinks would come in refillable or returnable glass or plastic containers. These refillable contains could be taken to special Coca cola 'fountains'. Coca cola appear to have quietly dropped this 'pledge'. They now 'aim' to use 35-40% recycled material in their 'primary packaging'. Apparently, 30-35% of this will be recycled plastic (https://www.theguardian.com/environment/2024/dec/03/coca-cola-accused-dropping-reusable-packaging-target). Coca cola's 'aims' and 'pledges' appear to be infinitely 'moveable feasts'. Some folk regard their statement as 'a master class in greenwashing'. It's uncertain, however, if anyone currently takes them seriously?
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