WTF

News that the household products company Procter and Gamble has applied to Trademark a number of acronyms much used by a younger computer-savvy cohort is somewhat disturbing (https://www.theguardian.com/business/2018/aug/24/procter-gamble-bids-to-trademark-lol-wtf-and-other-acronyms). I really don't see what LOL and WTF have to do with soap manufacturers! It seems wrong, to me, that terms (and even phrases) that are in the public domain can be 'grabbed' in this way for commercial exploitation. At least the Smiley Face and Jersey, however, have so-far resisted attempts to have them trademarked by other folk.