Coca-Cola is probably the biggest generator of plastic pollution. Its CEO now suggests his company will be ‘forced’ to use more plastics, if tariffs increase the price of aluminium. The company has already been going back on its pledges to reduce its plastics use. This seems a timely excuse. Environmental issues mean very little in this ‘brave new world’ (https://www.theguardian.com/business/2025/feb/12/coca-cola--trump-tariffs-could-force-it-to-increase-use-of-plastic-in-us). Tariffs, of course, wouldn’t influence the price of glass. But, why change when you can flood the planet with microplastics? Soon, everyone will have a little of a Coca-Cola bottle inside them! That’s what I call effective branding!
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