Way To Go For Potato Heads?

Mr Potato Head has been a simple toy for children for decades. Makers Hasbro, is now attempting a relaunch with a 'create your potato head family kit' (https://www.nbcnews.com/news/us-news/mister-no-more-mr-potato-head-goes-gender-neutral-n1258877). The kit enables children to create potato parents and a potato baby 'for modern families'. They claim the kit is now 'gender neutral'. This is, however, in modern parlence, just stratching the potato skin. Why even stick to humans? Potatoes can be anything they want to be!