Prime Time?

The ingredients of the Prime range of soft drinks certainly appear less damaging than 'traditional' cheaper alternatives with more sugar (and often caffiene). It's not sure, however, they can be regarded as a 'healthy energy drink' option. It, just seems weird, that a combination of hype and (arranged?) 'scarcity', has apparently made bottles of Prime 'must have' items for many UK children. People have been reported to pay up to £12.99 for a single 500 ml plastic bottle. Kids go wild to collect bottles of the different flavours. An empty bottle can sell for £1. This line, of course, does nothing to reduce single use plastic.