Fast Fashion in a Fight!

In 2011, Shein (originally Sheinside) was set up by a Chinese search engine optimiser. Only in 2014, did Shein start manufacturing its own garments. Currently, this fast fashion website offers more than 8500, ever-changing items. It also routinely encourages purchasers to post pictures of themselves, wearing each garment. This seems a major attraction and Shein is making billions, with its ever faster and cheaper clothing lines (https://www.theguardian.com/fashion/2024/apr/16/super-cute-please-like-the-unstoppable-rise-of-shein). Shein's operation has, of course, a very considerable 'carbon footprint'. Production of fibres, dying, clothing manufacture and distribution, all have major environmental impacts. They also reinforce low wage economies. In deed, the whole concept of 'fast fashion' runs counter to any attempt to encourage folk to behave in a 'fashion', taking more individual responsibility for climate change. Essentially, Shein (and other fast fashion brands) are locked in deadly battle, with the drive to encourage women to purchase 'pre-loved' (second hand) clothes (https://www.theguardian.com/fashion/2023/feb/12/secondhand-clothes-uk-fashion-cheap-cool-kind-to-nature). Which 'wins', will have a major impact on the rate of climate change.