Commercial Sense But Environmental Idiocy?

Budget airline, Wizz Air, has just announced its 'All You Can Fly' membership. For circa £425, members will have a year of unlimited flights on the airline. Passengers will, however, have to pay extra for luggage (https://metro.co.uk/2024/08/14/wizz-air-launches-unlimited-flight-subscription-21418523/?ico=mosaic_lifestyle). This 'All You Can Fly' membership probably makes commercial sense to Wizz Air. Encouraging frequent flying is, however, exactly the wrong thing for the environment. Travel, by commercial jets, is a major source of 'greenhouse gas' emissions, with a massive impact on climate change. Jet contrails also make things worse. Just proposing this scheme, underlines the urgent need for taxes to discourage frequent flying. Flying must be limited to essential activities, rather than repeatedly expanded. Making flying mega cheap, is the wrong thing to do.