The UK government is employing the Behavioural Insights Team to try to dispel some of the myths about heat pumps. Electrically-operated heat pumps could be a very effective way of reducing the country's very substantial domestic 'greenhouse gas' emissions (https://www.theguardian.com/environment/2025/jan/01/uk-government-dispel-heat-pump-myths-misinformation-media). It's true that heat pumps are relatively expensive (grants can be an effective stimulus) and need to be efficiently installed. Many people, however, currently think (often encouraged by sections of the media and some political groups), they don't work effectively in cold weather. Others, believe that heat pumps are not effective in older properties. They're also thought untruly to be very expensive to run. The intention, is to 'nudge' folk into a better understanding the benefits of heat pumps. This could increase their uptake in UK homes.
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