Don't Say 'Cheese'

An award-winning Cheshire cheese maker has discovered that he cannot run a viable mail order system, supplying his cheeses to EU-based home customers from the UK (https://www.theguardian.com/politics/2021/jan/23/cheshire-cheesemaker-says-business-left-with-250000-brexit-hole).The cheeseman had no problem sending bulk orders to wholesalers (like supermarkets), accompanied by the required £180 health certificate. He has now discovered that mail-ordered home packs of wax-encased Cheshire cheese (costing between £25 and £30), also require individual health certificates. The mail-ordered packs can be supplied to locations like Canada and Australia but not the EU. This has resulted in an overnight loss of 20% of his sales (around £250,000) and a decision to move a £1m investment intended to create a new distribution centre from Macclesfield (Cheshire) to France. Hard cheese.