Philosophically Speaking?

Philosopher, Julian Baggini, rightly points out that reasonably well-heeled UK folk could afford to keep their central heating systems on, in spite of the 'energy and cost of living crises'. It's seems rather unkind, however, to label all comfortable individuals, who turn their heating systems down or off, as 'vacuously posturing thriftifarians' (https://www.theguardian.com/commentisfree/2022/oct/17/prices-cost-of-living-crisis-unequal-british-society). Baggini is, of course, emphasising that comfortably off folk have a full range of choices, whereas poorer people are having to decide between eating and heating. A number of his despised 'thriftifarians', however, maintain that they have felt morally compelled to make a contribution to energy saving. Such folk appreciate that the effects of what they are doing is tiny. They point out, however, that they a) intend to show solidarity with folk who have less/no choice; b) have been urged by bodies such as offgem to save energy; c) hope their actions will help force energy prices down and d) feel they are reducing their impact on global heating. Unless they are going on to social media to overtly advertise their moral superiority, Baggini should give them the benefit of the doubt. Afterall, nothing looks worse than rich folk exultating over their power by flaunting their 'superior' opportunities (e.g the so-called 'jet set'). Because you can, doesn't always mean you should do it?