Smear Campaign

The Sublime Butter company are now selling 150 g blocks of their Number 78 butter, in 'high-end' shops for £55. Number 78 is 'infused' with Iberico ham, carabineros prawns, sherry and Spanish saffron. The same version, with its own 'handmade' dish, costs £105 (https://www.theguardian.com/food/2022/dec/16/i-cant-believe-its-not-cheaper-than-50-quid-the-uks-poshest-butter). This product seems more than a little provocative, when the cost of living crisis is making 'ordinary' butter, a luxury item for thousands of people. There's a distinct shade of Harry Enfield and his Thatcher-era 'loads of money' caricature. I suspect that, having the 'handmade' dish, is a clear signal that, after all, you are 'worth it'.