Wales Off the Tourist Trail?

It seems that Wales doesn't get a decent share of tourists and tourism money. There's consequently a large article on the potential attractions (mountains and coastal) of North and Mid Wales. They certainly have been undervalued (https://www.theguardian.com/uk-news/2023/jul/16/huge-market-untapped-lack-of-visitors-worries-wales-tourists-money). One mustn't, however, ignore South and West Wales. Cardiff is a vibrant capital city. The Gower peninsula was Britain's first protected Area of Outstanding Natural Beauty. Pembrokeshire has many coastal and rural attractions. The Neath valley has scenary and Industrial heritage. There are local foods (e.g. saltwater marsh-reared lamb and cheeses), links to important characters (Dylan Thomas, Richard Burton, Nye Bevan) and locations of historical events and castles. What's not to like?