EU Meat Treat

People have questioned the EU directing around 60m euros (of their 200m euros per annum Food promotions budget) in each of the last 3 years to meat marketing campaigns. These are aimed at halting a decline in meat consumption, as more (especially younger) folk are turning to veganism (https://www.theguardian.com/environment/2020/feb/14/eu-spending-tens-of-millions-of-euros-a-year-to-promote-meat-eating). The 20 plus campaigns attempt to counter the health concerns associated with excessive meat consumption and to banish the 'fake news' of animal welfare issues (more evident in the US but certainly not absent in Europe). Given that the livestock sector reportedly generates nearly 15% of annual greenhouse gas emissions, this is not helpful in terms of countering climate change.