Storm in a Stanley Cup?

People obsessed with personal hydration and their image, will now fight to pay up to $45 for limited editions of a 'reusable' Stanley water bottle (https://www.theguardian.com/lifeandstyle/2024/jan/12/stanley-cups-tumblers-water-bottle-trend). Annual Stanley Company profits in 2023 were $750m. Profits were around $70m before 2022. Most of that striking increase, was generated by frenzied sales of Stanley cups (stainless steel, vacuum-insulated water jugs with a straw). Stanley cups now come with expensive additional 'add-ons' (like 'spill trays'and 'straw seals'). They also come in 26 colours, so they can be coordinated with the owner's daily outfit. Although Stanley cups are 'reusable', most people don't require a collection of high-tec items, to carry their drinking water. Their manufacture also must have a high carbon 'footprint'. A straw is also only really needed for the very young, the very old or someone with a disability. Stanley cups essentially received a TikTok-fueled transformation. Since early 2022, TikTok videos of folk using these devices (mainly on the 'WaterTok' site), have been viewed more than 201m times. This trend just seems a ridiculous obsession, when there are parts of the world where getting any clean drinking water is highly problematic. As they say in Yorkshire, "There's nowt as queer as folk" (translation: people are really strange).