After all the talk about obesity increasing the medical risks of a Covid-19 infection and the need to encourage children to adopt healthier diets, comes news of the relaunch of the infamous Turkey twizzler (https://www.theguardian.com/business/2020/aug/17/jamie-oliver-worst-nightmare-the-return-of-the-turkey-twizzler-bernard-matthews). Marketing of this 'corkscrew of delight', produced by the company of the late Turkey farmer, Bernard Matthews, focused on children. A campaign by celebrity chef, Jamie Oliver, highlighted its low meat, high fat and high salt characteristics and had it removed from school meal menus. Production was stopped around 2005. The Bernard Matthews company was taken over by the 2-Sisters Food Group who are now bringing back the twizzler by 'popular demand'. The new product, in 2 flavours, is said to be a healthier version of its earlier incarnation (e.g. less fat and no E number additives) but I can't imagine that this highly processed item will do much to improve the diets of children. It's surprising how quickly the 'concern' for obesity has faded into the background.
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