Onshore Problem for Offshore Energy?

The UK Government, apparently plan for every home in the country to receive its electricity from offshore wind-farms, around the coast, by 2030. The companies building the wind turbines have, however, suggested that the current mechanism for securing connections to the national grid may thwart this aim (https://www.theguardian.com/environment/2020/nov/01/uks-bid-to-power-every-home-via-offshore-windfarms-by-2030-at-risk). They argue that the mechanism for allocation (largely controlled by Ofgen) is too focused on keeping down household bills. That sometimes means that the companies, making the offshore investments, are connected too late to be involved in government supply allocations to make their profits. It does seem important to connect the turbines to the national grid as quickly as possible, so long as the householders are not ripped off.