Sensible Celebrities?

It is suggested that the NHS (is it really that organisation or a government nudge group?) will use 'sensible celebrities', who are 'known and loved', in a drive to encourage Covid vaccine take-up. (https://www.theguardian.com/society/2020/nov/29/nhs-enlist-sensible-celebrities-coronavirus-vaccine-take-up). I would argue, that you can't be a celebrity without being known and there's a strong probability (whatever your weird characteristics?) that someone will 'love' you. A difficulty is, that 'influencers' (people with lots of 'hits' and 'shares' from their online activities) are, reportedly, the biggest disseminators of antivaxxer sentiments. Singer, Madonna and actor, Woody Harelson have both been recently criticised for their support of the rubbish claims, linking Covid-19 to the mobile 5G system. Suggestions that members of the British Royal Family would all be trustworthy are also highly debatable (Prince Andrew?). Nobody (certainly not me) could object to Marcus Rashford who has also been suggested. He seems, however, to have enough on his plate and, I suspect, would not claim to be expert on vaccines. There is a danger of any campaign of this nature resulting in a matching our 'sensible celebrities' against your 'weirdos'. I think the advice would be better coming from Doctors.