Thursday, 12 May 2022

From Chimps to Underwear

Dr Jane Goodall has been feted for her seminal work on the behaviour of the Common chimpanzee in Africa. She has now expanded her range of expertise into underwear advertising (https://www.theguardian.com/science/2022/may/12/g-strings-in-the-mist-you-wouldnt-expect-jane-goodall-to-be-fronting-a-campaign-for-underwear). Goodall has agreed to front for the Australian company, Boody. Boody make briefs and other garments, using material from bamboo. Goodall didn't even have to travel for the shoot with the underwear-wearing Australian models. She performed in front of a 'green screen' in London, thus avoiding any 'greenhouse gas emissions' by air flights. Goodall's fee was paid to the Jane Goodall Institute, supporting her work with primates. Nothing wrong with that!
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