Kisspeptin and Make Up?

Kisspeptin-54 (alias Metastin) is a protein that binds, in the brain and elsewhere, to a site called the 'G-protein coupled receptor' (GPR54). This peptide (and its variants) were originally of interest as they suppressed melanoma and breast cancers. Kisspeptin also plays an important role, however, in stimulating gonadotropin-releasing hormone (GRH). GRH is another short peptide, produced in the brain's hypothalamic region. GRH passes via a blood link to the anterior pituitary gland. Here, it stimulates the release of Luteinising Hormone (LH) and Follicle Cell Stimulating Hormone (FSH). LH and FSH control the production of sex steroids (e.g. androgens and oestrogens), regulating sexual maturation and interest. Injections of Kisspeptin consequently appear to alleviate low sexual drive (libido) in both male and female humans (https://www.theguardian.com/society/2023/feb/03/hormone-shots-treatment-low-sex-drive-kisspeptin). Kisspeptin's influence on human sexual behaviour, seems to open a potential goldmine for its manufacturers. Something rather similar happened with Viagra (Sildenafil). Sildenafil was originally developed as a treatment for hypertension (high blood pressure). It's ability to reduce erectile dysfunction in males, was initially seen as a side-effect. Once being identified as 'cures' for human sexual dysfunction, sales of compounds rocket and their names become more 'sexy'! It will be interesting to see whether athletes are allowed to legally use it?