Saturday 26 March 2022

A Bogof Burger Bonanza?

The UK's biggest supermarkets 'pledged' (there's that word again!) to promote more meat-free diets to 'improve health and tackle global heating' (https://www.theguardian.com/environment/2022/mar/26/uk-supermarkets-accused-of-bombarding-shoppers-with-cheap-meat). That pledge didn't last very long. The supermarkets are all now pushing multi-buy offers on cheap meat products, such as burgers and sausages. It appears that only 1% of these hundreds of bogofs (buy one, get one free) will be banned when the government's so-called 'crackdown' on promoting foods high in fat, salt or sugar comes into force in October 2022. The 'crackdown' is intended to tackle the problem of childhood obesity. That obesity is linked to many health problems including type 2 diabetes. Not advertising burgers on TV before 9pm is, however, hardly likely to have much of an effect. Parents usually buy the household food. Bogofs are likely to tempt poorer parents, especially when they are exposed to prevailing inflationary pressures. The relationship between the UK government and food producers appears distinctly unhealthy (for people and the planet)!

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