Putting Your Clothing on the Greenwash Cycle?

In the UK, £54bn is spent annually on clothing and footware. These wearables, however, come with environmental impacts. In deed, fashion is estimated to generate 2-8% of global carbon emissions. It also creates pollution and waste. For example, in the UK, 300,000 tonnes of used clothing is burned or buried in landfill every year. As Brits are concerned about the climate crisis, some fashion companies have been quick to 'greenwash' their products. The Competition and Marketing Authority (CMA) is now reportedly going to name and shame offenders (https://www.theguardian.com/fashion/2022/mar/11/greenwashing-uk-fashion-firms-to-be-named-and-shamed-by-watchdog). The CMA feel that many consumers are currently cheated into paying premiums for fashion products, claiming environmental credentials, with little or no supporting evidence. Lines are described as 'sustainable' or 'eco-friendly'. Items of clothing are claimed to be 'made' using 'organic' or 'recycled cotton', without specifying the proportion. Any valid environmental claim, needs to evaluate what happens in manufacture, delivery, packaging, sales and eventual disposal! Otherwise, it's simply another example of tricky marketing!