Thursday 30 June 2022

Environmental Laundries

As they say,'cleanliness is next to godliness'. Politicians and many industrialists appear very keen to wash their dirty linen in public. We have all heard about greenwashing. Greenwashing is the attempt to fool people into believing that an activity or product is more environmentally acceptable than it really is. Eleanor Salter now introduces the concept of youth-washing (https://www.theguardian.com/commentisfree/2022/jun/29/children-arent-the-future-where-have-all-the-young-climate-activists-gone). Salter poses the question 'Where have all the young climate activists gone?' She notes that, between 2016 and 2020, no televised political or commercial meeting was complete, without inviting a few young people. The youth-washers clearly intended to give the impression that they cared about future generations. Salter broadly concludes that the young climate activists haven't gone anywhere. It's just that youth-washing has become a bit too obvious. Clearly, the climate emergency is not just a problem for young folk and their children. The climate change is with us NOW! Many young climate activists are now working with a whole bunch of other concerned individuals across the generations. Perhaps politicians and industrialists can replace their cosmetic exercises with meaningful action? Washing isn't working!

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